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Integrated Marketing Manager
United States (Bay Area or Remote)
United States (Bay Area or Remote)
Posted
August 26, 2023
This position has been filled
Job Opportunity

Integrated Marketing Manager

Looking for a great opportunity to join an innovative technology company? Have experience in managing marketing campaigns throughout the customer lifecycle? Enjoy wearing many hats and being a team player?

Albert is seeking a proactive, strategic professional to join our marketing team. This role will be instrumental in driving our hands-on marketing efforts through strategic planning, campaign execution, event management, and content development. The successful candidate will possess a deep understanding of various marketing channels, an eye for creativity, and a focus on campaign metrics to drive results. If you are passionate about creating impactful marketing initiatives that drive business growth, we want to hear from you!

Responsibilities include:

  • Develop comprehensive marketing campaigns that align with the company’s goals and target audience.
  • Identify appropriate marketing channels and tactics to maximize campaign reach and impact.
  • Execute campaigns across various channels such as digital, social media, email, and more.
  • Plan, organize, and manage trade shows, conferences, and webinars, including speaking engagements (1-2 per quarter, as appropriate).
  • Oversee the creation of engaging and relevant content for marketing campaigns throughout the customer lifecycle.
  • Collaborate with internal teams, agencies, and freelance content creators to ensure consistent and high-quality content production.
  • Support execution of social media strategy to increase brand awareness and engagement.
  • Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.
  • Analyze data to optimize campaigns, segment audiences, and improve marketing efficiency.
  • Contribute and support cross-functional team initiatives and priorities – sales; customer; and product

Qualifications:

  • Bachelor’s degree in marketing, Communications, Business, or related field.  
  • 3+ years of B2B SaaS marketing experience (integrated or demand gen, marketing, campaign development and/or demand generation)  
  • Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.
  • Proficiency in using marketing automation tools, preferably HubSpot.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Strong analytical skills to measure campaign effectiveness and adjust strategies accordingly.
  • Experience in managing and leading cross-functional teams and external agencies.
  • Demonstrated success in event planning and execution.
  • Remote OK, though ideally based in San Francisco Bay Area.
  • Some travel required.

Why Albert

We love distributed teams. Great opportunity to be part of a fast-growing, global team. Albert’s homebase is in the San Francisco Bay Area, but we have several offices and employees sprinkled around the globe. In fact, over 50% of our employees work outside of California. An international remote culture is in our DNA.

We care about you. Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too. As a small team, we operate in a very fast-paced environment and set high expectations for ourselves and our peers. We work hard and we play hard.

We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees can comfortably bring their authentic selves to work and succeed every day.

We’re always looking for humble, sharp, and creative folks to join the Albert team. If you think you might be a fit, please apply!